Ecosystem & Concept Maps
KIA.ca
2016
INNOCEAN Canada
Applied ecosystem thinking to best identify the appropriate information architecture for signature car landing pages.
Svedka
2016
Bensimon Byrne
Used concentric circles to emphasize content priorities in accordance with a budgeted media plan. The marketing ecosystem was used to highlight owned, earned, and paid content touch points in consideration of year round campaigns that drive to purchase within retail environments.
Scotiabank:
Digital Factory Planning
2016
Bensimon Byrne
During a Discovery phase, I created a stakeholder map to gather touchpoints that would have influence on long-term content strategy plans. Illustrated how different sections of content would garner specific attention over time since the microsite would be launched in phases with PR releases.
American Express:
AXPi Experience
2015
we are experience
The sitemaps were used to highlight at the macro view the different sub-business units working together in a single authenticated card experience and its impact in delivering interrelated experiences (e.g. Pay-Bill, Claim Rewards, etc.).
FinConvo
2015
Parsons School of Design
During different phases in pursuing my thesis, I created a variety of conceptual diagrams to synthesize and actualize gathered design research. They allowed me to effectively move along my process as well as the opportunity to test my ideas and frameworks.
Innovation of Online Gaming
2014
Parsons School of Design
As part of a team and an exercise to demonstrate how different industry buyers and suppliers have impact on shaping the video game market, we created an ecosystem of industry players as well as mapped out a legacy map. We then selected key moments that led up to creation of online gaming.
