Strategy + Product Design
I plan and create meaningful, engaging products through empathy, prototyping, and iteration.

 
 
 

Ready to lead a team and their process

 

Experience Planning

I apply design-thinking methods to make sense of qualitative and quantitative information to output new, system solutions.

  • Design Workshops

  • Service Blueprints

  • Journey Maps

  • Engagement Frameworks

Content Analysis

Turn strategic positioning and other compiled data sources into visual artefacts that story-tell the overarching vision. 

  • Brand Analysis

  • Ecosystem Thinking

  • Content Inventory Assessment

  • Messaging Architecture

UX/UI Design

Build prototypes that demonstrate intent based on context, need, and overall goals around specific sets of touchpoints.

  • Personas

  • Information Architecture

  • Interactive Prototypes

  • Wireframes

 
 
 

+15 Years of Combined Work Experience

 

Principal Service Designer // Capital One, Commercial // 2018 - Present

Product Designer // Beyond New York City // 2018

Senior, UX & Content Strategy (at Freelance) // Mirum Singapore // 2017

UX Strategist (at Freelance) // INNOCEAN Canada // 2016

UX & Content Strategist // Bensimon Byrne // 2015

UX Designer // kbs+ New York // 2013

Information Architect Associate // kbs+ Toronto // 2011

Masters of Science in Strategic Design & Management '15
Parsons School of Design
School of Design Strategies

Hon. Bachelor of Science in Mathematics & Statistics '10
Minor in Economics
McMaster University

 
 
 

Clients I’ve Worked With