BRAND’S-Suntory:
Bird’s Nest Beverage

2017
Mirum Singapore

Scotiabank:
Digital Factory Planning

2015
Bensimon Byrne

During a Discovery phase,  I created a stakeholder map to gather touchpoints that would have influence on long-term content strategy plans. Illustrated how different sections of content would garner specific attention over time since the microsite would be launched in phases with PR releases.

Scotiabank:
My1500

2015
Bensimon Byrne for Scotiabank My1500

Created a framework to distill submitted user stories as part of content planning for the following year. The approach consisted of a top-down bottom-up analysis (clustering and theming based on 'goals and needs') that resulted in a messaging architecture made up of content blocks that ladder back to the campaign message and overall brand promise.

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American Express:
AXPi Digital Engagement

2014
we are experience

Performed a high-level audit of the overall authenticated card experience. Presented an executive summary with driving principles to apply when approaching existing digital products through methods of design.