Brand & Organizational Strategy

To summarize insights — I apply the Four Truths method of Storytelling as a framework to consolidate different high-level concepts reveal the best opportunities. 

Energy Company

2018
Beyond

Led a mini-workshop to gain internal alignment on a new business pitch with a service-based approach for a UK-based energy provider.

The Catskill Mill &
The Artisan's Journey

2015
Parsons School of Design for The Catskill Mill

Compiled actionable suggestions for the development of a creative community at Included, The Give and The Get of the proposition, which simply illustrates the compromise between the offering of the Mill and the benefit to potential inhabitants.

Role: Design Researcher, Information Architect

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Build It Green NYC

2014
Parsons School of Design for Build It Green NYC

Conducted stakeholder interviews using ethnographic methodologies. Identified and presented a B2B sales strategy that led the client in establishing a long-term CRM strategy.

Role: Design Researcher

FinConvo

2015
Parsons School of Design
Final Capstone Project

Branded a digital service accordingly to meet the requirements found in user research and as set by a value proposition.

Role: Design Strategist

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