Contest Mechanics

BDC Canada:
Young Entrepreneur Award

2012
kbs+ Toronto for Business Development Bank of Canada

Created web pages that reflected pre-contest, contest-submission, and winner-announcement phases. Worked with multiple stakeholders in defining a comprehensive submission form that required users to upload sensitive materials. The team aimed to keep the length of time in completing the form optimal for users (e.g >15 min).

Subway.ca:
Build a Winner Sweepstakes

2012
kbs+ Toronto

Defined the user flow that would allow contestants to build their favorite subway sandwich as an official contest entry submission. There were a variety of combinations that could be used since most of all the items on the menu, such as bread type to condiments, were possible selections.

Church & Dwight:
Nair Facebook Contest

2012
kbs+ Toronto

Documented basic game play interactions for an 'off-the-shelf' solution that would be branded with Nair accents and hosted on it's official Facebook page. Defined ballot submission rules, including what is a successful entry to how many times contestants could enter. The winner of the contest would receive two tickets for a trip to Rio De Janeiro.